
In the classic 1850 Hawthorne novel The Scarlet Letter, adulteress Hester Prynne is made to wear a garishly bright “A” as a symbol of her transgressions. The “A,” as we know, is for adulteress, the scarlet is for sin. Indeed, it’s a color that’s ubiquitous in literature and popular culture for its manifold meanings. The symbolism-rich shade is also the color of love (and liking on Instagram), passion, the devil, rage, bullfighting, blood, courage, communism, the labor movement, “STOP, ” and Republicans. It’s associated, too, with that most masculine of planets, Mars, and conversely with the recent A Day Without a Woman movement, which was spearheaded by the organizers of the Women’s March. This campaign, which took place on March 8, called on women to wear red and effectively strike for the day as a protest against gender inequality in the workplace — a response to a political situation that literally has women seeing red. The color drenched social media on that day, with Instagram feeds blowing up with messages on brightly hued backgrounds or images of participants flaunting their crimson getups in solidarity. The shade was chosen, according to the group, to represent “revolutionary love and sacrifice.” And it also happens to be fashion’s most popular color for fall.
Continue reading Red Is the Most Important Color in Fashion Right Now at http://nymag.com/thecut/2017/03/seeing-red-on-the-runway.html
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